Online Medical Store Generates Millions in Sales From Just 113 Pieces of Content in Less Than 12 Months
Shopify Store in Multi-Billion Dollar Market Had No Search Traffic
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This online medical store had only 561 organic visitors (cumulative 2021) to their Shopify store for a lung cleansing device… which is kind of non-existent traffic
Clearly, this is a niche product. Without a solid marketing strategy, the business would not have been able to gain visibility in a crowded market.
​​The market for these devices is huge… in fact, it’s set to reach $51.6 billion in 2027 as they’re essential for many people. Approximately 100-200 million dollars are spent annually on these specific devices.
Source: Alliedmarketresearch.com and futuremarketinginsigths.com
Besides, there is a lot of competition around it, regardless of what it may be called (a lung cleaner), what it does (clean the lungs), or the problem it solves (mucus filled lungs).
Hyper-Targeted Content Was Published All Over The Internet And Added $47,762 In Sales In Just 6 Weeks
To improve this online medical store’s online visibility, recurring campaigns were used.
The video from the first campaign for the Shopify store went live on August 22nd, 2021 while the news article went live on September 8th, allowing time to measure results before releasing any more content.
Here, the promoted business is in direct competition with Amazon, which is a pretty tough competitor.
Despite the tough competition, guess who's number one and just below Amazon? That's right—it's the published campaign for the medical device!
Content amplification campaigns got the online medical store ranked in Google and pushed into the first page rankings.
We’ve seen this kind of success before with other clients who have used the same strategy: run news announcements to your videos, then point them toward the main product page.
Organic Website Traffic Went From 1,500 Uniques to over 10,000/mo in 8 Weeks and Sales Increased by 51%
By the end of August 2021, the Shopify store had increased their traffic from 1500 or 1600 organic visitors per month to over 7,000 unique organic visitors per month!
That’s more than four times what the store was getting before they started the campaigns.
This case study deserves to be on top of the industry leaderboards - take a look at the traffic generated just by publishing a lot of quality content.
As the graph shows, the campaigns generated impressive growth in organic traffic.
Campaigns were published back around September and October, and you can see how quickly traffic shot up after that.
The graph shows an estimate of the organic traffic growth throughout the course of this campaign, but you can see that this is an underestimate because by October, they’d already got to 10,000 visitors a month, all organic traffic.
1 year later by June their traffic had increased approximately 20,000% (a 20x increase in targeted search traffic). This has taken them from approx. $48,000 in sales per month, to $735,000 in sales per month… estimated to be an extra $8,300,000 in yearly sales!
This online medical store was getting a huge spread across the web and was becoming a pretty well-known brand in their industry. They are in the top 10% of that particular market.
The online medical store started ranking for hundreds of different terms because the published content is so specific.
What is more, these campaigns got the product featured in a story that was picked up by major news organizations and a niche news site.
The page on which the product has been advertised has been getting organic traffic during the last months of 2021, and it's still bringing in visitors.
This eventually led to the online medical store converting more sales (51% increase!) as they became more visible to potential customers.
The store sales through search were up by 51% as of the 12th of October, 2021.
Our Campaigns Are Proven To Slingshot eCom Sales For Any Industry
If you’re going to compete against some of the largest online eCom players, it’s time that you consider taking your content marketing to the next level with Silversteed Media. Proper planning and execution with our content specialists will only increase the chances for success; without good content, and great distribution of that content, your results will be lacklustre.
Silversteed Media ranks your product above the competition and turbocharges your visibility online, where it’s easier for leads to reach you. By increasing your organic traffic through our content amplification engine, while keeping the cost low, we give you the best of both worlds.
Discover how you can save time and money with us and get found more easily by your target segment looking for products just like yours.