Roofing Company Marketing Strategy & Branding Plan Puts Texas Contractor On Page 1 Of Google in 3 Months
Key Takeaways
-
Our campaigns helped a roofer in a very competitive market secure first-page Google positions, in just 3 months;
-
Our client went from virtually invisible to being one of the most prominent companies in their target area;
-
To achieve this we focused on more than just content - we also helped our client with their GMB;
-
The company continues to see great results using our services.
The roofing business is a major industry in the Dallas area, and we knew that we had to give our client an edge over their competition.
We spent months focused on this, making sure they were fully satisfied with our work and that we had a good relationship with them before moving on.
We created a Google My Business page for their business, even before starting the content campaigns.
And after a few months of campaigns running on our platform, we saw that the roofing business had started to become visible online and has improved its exposure in its local area — turning the report from red (no visibility/ nowhere to be found on page 1) to green (the business has secured multiple rankings on page 1).
Online Visibility Before Content Campaigns
Online Visibility After Content Campaigns
Updated snapshot report for the client's online visibility and exposure, one year after the first campaign: 23 campaigns were published during this period.
The snapshot reports above illustrate the business visibility before and after the campaigns. They also indicate the targeted areas and the services that the roofing contractor offers.
And here are some of the page 1 rankings that our campaigns secured for the roofing company for important keywords for the business relevant to the services it provides and the location it serves:
Using Hyper-Targeted Content Marketing Campaigns To Stand Out In a Crowded Market
In this case study, we see an example of how content marketing can be used to improve a company’s visibility online in key target local areas.
A small company in a competitive industry needed help getting their name out there, and we were able to provide the tools necessary for them to succeed.
The client ended up getting their entire website rebuilt and they are now experiencing growth like never before thanks to our approach.
Our client attributes their success largely to the business commitment to a strong content marketing strategy.
They continue to work with us to improve their exposure in other larger areas as well, which will allow them to grow their business even further!
We are confident that you will find our powerful content amplification engine unmatched to any other marketing solution on the market.
If you’re looking for a way to take your content to the next level, our company is an easy choice. We know you want your content marketing strategy to be effective, and we believe that this is the solution that will help you get there.
​